0 رای
وضعیت موجودی موجود

قیمت قبلی: 3,520,000 ریال
قیمت: 3,120,000 ریال

 




Product details

  • Publisher ‏ : ‎ Free Press; Reprint edition (May 16, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1451655312
  • ISBN-13 ‏ : ‎ 978-1451655315


 

Primalbranding: Create Belief Systems that Attract Communities May

“Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book.” —Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers, revealing the seven components that will help every company and marketer capture the public imagination—and seize a bigger slice of the pie.

What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, and breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

In Primalbranding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primalbranding presents a world of new possibilities for everyone trying to spark public appeal—and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

Primalbranding: Create Belief Systems that Attract Communities May

کد محصول WSYL7189275

نظرات کاربران درباره Primalbranding: Create Belief Systems that Attract Communities May

نظری در مورد این محصول توسط کاربران ارسال نگردیده است.
اولین نفری باشید که در مورد Primalbranding: Create Belief Systems that Attract Communities May نظر می دهد.

ارسال نظر درباره Primalbranding: Create Belief Systems that Attract Communities May

لطفا توجه داشته باشید که ایمیل شما منتشر نخواهد شد.

بر اساس سلیقه شما...

  Product details Publisher ‏ : ‎  Portfoli ...
4,720,000 ریال

codebazan

طراحی و اجرا: فروشگاه ساز سبدخرید